INFO

Campaign Overview: This campaign was a sweepstakes where people had multiple chances to enter to win the grand prize or end up being randomly selected for smaller prizes. People entered by submitting a form on the William All-Stars landing page and had 8 different chances to enter as well as collect 8 digital “trading cards” of a custom Williams sneaker. Every few days a new trading card was “released” to be redeemed throughout the campaign. The more entries, the better chance someone had to win the grand prize (ex. entering all 8 times vs. entering only 1 time). The digital trading cards were a fun “takeaway” that the entrants could receive each time they enter to win and kept them guessing which cards would be next. In the end, 1 lucky person was chosen to win the grand prize and 25 Williams “superfans” were sent a smaller prize.

Creating these custom cards were some of the most creative fun I have had on a campaign and it showed via our results. We had over 13,000 entries.